The idea of a Rotating Rod Holder was born from a light bulb moment by the inventor Jim McQuade back in 2010 whilst fishing in his Quintrex 510 Top Ender some 55 kilometres off his hometown of Cairns, Queensland, Australia.
He was anchored in 60 meters of water, bottom fishing, with his rod in the standard fixed rod holder and the direction the current was flowing created an awkward bend of the rod and the direction that the line was running, was not ideal, Jim asked the question of himself; if only i could move that? Hence, the idea was born.
Spotting a gap in the market, Jim decided to bring his idea to life, believing in the need to improve and evolve the common fixed flush mount rod holder and solve some problems associated with it.
Our Core Values
Commitment to a Quality Experience
Our core principles reflect our commitment to striving for excellence, fostering innovation and creativity, and promoting an environment of respect and inclusion both within our team and towards our valued customers.
Our Core Values
Commitment to a Quality Experience
Our core principles reflect our commitment to striving for excellence, fostering innovation and creativity, and promoting an environment of respect and inclusion both within our team and towards our valued customers.
Innovation and Creativity
Innovation and Creativity
Exploding Fish thrives on innovation and creativity. In the fast-paced world of the Marine industry, standing still is not an option. We continuously invest in and pursue new ideas, technologies, and strategies to ensure we stay ahead of the curve. We believe that innovation is the key to maintaining our leadership position in the premium marine market through patented technolgy.
Innovation for us is not just about embracing the latest trends, it's about setting them.
Creativity also plays a critical role in our pursuit of innovation. Our team is empowered to think out-of-the-box, to devise novel ways to enhance the customer journey, be it through an intuitive website design, a unique marketing campaign, or a groundbreaking customer service initiative.
Passion for Excellence
Passion for Excellence
At Exploding Fish, our passion for excellence is more than a principle; it's the lifeblood that flows through every part of our organization. From the selection of products to the service we provide, our quest for excellence is unwavering.
Excellence for us means continuously raising the bar, setting new standards, and striving to exceed them. Our commitment to excellence ensures that only the best, highest quality products make their way into our portfolio.
This passion for excellence extends to our customer service as well. We don't just provide answers; we provide thoughtful, personalized advice that helps our customers make informed decisions.
Respect and Inclusion
Respect and Inclusion
We respect and value the diversity of our customers, understanding that each customer is unique, with their own set of preferences and expectations. We strive to cater to this diversity through our wide range of products and services. Our approach to customer service is driven by respect for the customer's needs, providing personalized advice and support to each customer.
Inclusion, for us, goes beyond our internal organization. It extends to our customers, our partners, and the communities we serve. We aim to create a sense of belonging, ensuring that everyone who interacts with Exploding Fish feels included and valued. We actively seek out and embrace diverse perspectives, believing that this diversity fuels innovation and enriches our collective understanding of the Marine market.
We are passionate about this great product and will strive to bring the highest level of service to you.
As the founder of Exploding Fish, my goal has always been to merge technology and passion for fishing into a unique experience and bringing a brand new look and function like never before to an established concept to every corner of the world.
— Jim McQuade, Founder of Exploding Fish
Our
History
2010
Genesis
of
Exploding
Fish
Sitting 55km out on the great Barrier Reef alone and haveing that one in a million light bulb moment for the solution to a problem of being locked in one position, glad i followed my dream.
2013
The
Designing
From early days of drawing the idea that was in my head, to teaching myself to use a CAD program, and then in Scot Farley from F3 Design to bring it home, i fondly look back on my early designs and laugh at the simplicity of them.
2015
The
Patening
process
begins.
Now the fun and realisation starts, Patening your idea, the nerves were on edge as the first process is to search and see if its already been done, Bingo, a 5 year tediouse process now starts to secuer all 15 Patents, $$$
2017
The
manufacturing
Prototyping
&
Production
stage.
One of the most important stages is partnering with a manufacturer that has the capabilities of acually making the Rotating Rod Holder, beleive me when i say making it was no mean feat, but our new partners in Thailand raised to the challange and the exceptional quality and function was the final acheivement.
2019
Launching
the
Online
Platform.
Launching a web site an social media is a crytical point in gearing up for a sales point, ive been hands on in designing my sites and have evolved over the years to my sixth platform, all designed and built myself, another thing i learnt in my journey, web site building.
My mate Nathan Powell runs our socials and still today reckons i owe him!
2021
Expansion
to
Distribution
Stores
Exploding Fish bussines plan is to acquire distribution partners and stockists for expansion into the Australian and New Zealand markets.
Partnering with Distributors that are as passionate as you are is vital in growing the market.
2023
Global
Expansion
Begins
Exploding Fish expands globally into a Manufacturing and international distribution company servicing markets world wide and secuering partners for exclusive distribution to move the patented products exponentially into the market.
Now the realisation is setting in of all those years ago, with the hard work, that its now begining to become a dream coming true.
Explodingfishon
"Raising
the
Game"
Memories 2017
Interviewed
by
a
Legend
BE
AT
THE
FOREFRONT
OF
INNOVATION
–
BUY
EXPLODING
FISH
NOW!
Take your Fishing to the next level with the Bluewater360 Rotating rod holders.
